When I -Christina- first started freelancing, I worked under the name "Millennial ID." At the time, it seemed like a natural fit—reflecting my fascination with technology, eLearning, and the opportunities they provided. As a millennial, I was eager to tap into the emerging trends in the digital world and offer clients innovative learning solutions.
But as time went on, the term "millennial" began to take on a more negative connotation. The media often portrayed millennials as entitled or indecisive, and I didn’t want my work to be associated with that narrative. So, I decided to make a change. I rebranded to "Christina's Learning," a name that felt more personal and aligned with my values. It signified not just the services I offered, but also my ongoing growth and learning.
A New Chapter
As my business grew and the need for more support became clear, I brought my husband on board to help with course development. With it now being the two of us, it was time for another shift. "Christina's Learning" no longer reflected the direction we were heading in, so we decided to rebrand once again.
After some thought, we landed on Loyto Learning—a name that felt simple, unique, and in line with our vision. "Loyto" comes from Finnish and means "to discover" or "to find," which perfectly describes our approach to learning: not just delivering information, but guiding learners to discover and deepen their understanding.
Loyto is a Finnish word. It means "to discover" or "to find." It perfectly describes the type of learning we want to create and provide for our customers. We don't believe in simply presenting information, but in guiding learners through the process of discovering and finding out more.
Lessons Learned
Over the years, we've come to realize that "Loyto" isn’t as easy to pronounce as we thought! Despite its simple spelling, we often hear clients mispronounce it. We’ve even had our own family members stumble over it. If you're struggling yourself, it rhymes with "joy" and "go." Looking back, we realize it may have been wise to have consulted with others more before settling on the name, but after a decade, "Loyto" has become part of who we are, and we still believe it represents our values well. And we'll always sing our little jingle together—only to ourselves, though—"Loyto Learning - do do do do."
Loyto Learning: Our Next Steps
With the launch of our new blog, Loyto Learning will continue to evolve. We’re excited to share insights on learning, development, and professional growth. From practical tips and industry trends to thought leadership and inspiring stories, our goal is to help you on your own path of discovery and development.
Thank you for joining us on this journey. We hope you find value in what we share and that we can support you in your own learning and growth.
